BEIJING, Nov.29 (China Economic Net)-At the ongoing 2nd China International Supply Chain Expo（CISCE）, the Healthy Living Chain Exhibition Area vividly showcases cutting-edge products and technologies across the key segments of the health industry. Divided into four core sections—Healthcare, Quality Living, Healthy Housing, and Chinese Excellence—the exhibition highlights an integrated health service chain that spans the entire lifecycle, from birth to eldercare, while promoting the convergence of related industries.  

 

As a global textile powerhouse, China’s cotton industry consistently garners significant attention. Winner Medical, with its focus on cotton-centered health initiatives, has leveraged the CISCE’s global connectivity this year with the theme "Chinese Cotton: One Cotton, One World." The company demonstrated innovative supply chain collaborations across the upstream, midstream, and downstream segments of the cotton industry.  

 

“Our exhibition theme this year aligns closely with our role in the cotton industry supply chain. We prioritize integration across the upstream, downstream, and the entire cotton supply chain,” said Wu Kezhen, Senior Supply Chain Director of Winner Medical, during an interview with China Economic Net.  

 

Wu explained that Winner Medical has taken a holistic approach, beginning with product demand, and extending to the entire industry chain. “In cotton seed R&D, we collaborate with China National Cotton Group Corporation and Professor Zhang Xianlong from Huazhong Agricultural University to develop cotton seeds aimed at addressing key material challenges. By working with Professor Zhang, we aim to develop seeds that can germinate and thrive in relatively cold environments without requiring plastic mulch. This will reduce mulch usage significantly.  

 

"Additionally, we are focusing on genetic technology to improve cotton fiber length, targeting a length of approximately 35 millimeters. High-quality seed cultivation will greatly enhance the overall quality of cotton,” Wu added.  

 

Wu also highlighted improvements in the production process, particularly in cotton ginning techniques. “We work with upstream suppliers to conduct product-driven R&D. In terms of green production, we’ve successfully established three national-level green factories and deepened collaboration with suppliers to enhance supply chain efficiency.” 

 

 

 

Beyond developing high-growth categories and exploring internal growth drivers, Winner Medical has accelerated its international expansion through cross-border acquisitions, identifying new growth opportunities abroad. Notably, its global expansion began two years ago with the overseas launch of its cotton-based lifestyle brand, Purcotton, targeting Southeast Asia. To penetrate international markets, the company has adopted a strategy of overseas investments and acquisitions, enabling it to acquire local production and sales resources and establish localized teams. This approach has expedited its global footprint, increased market share, and enhanced competitiveness. Winner Medical has also established branches in Southeast Asia and other regions, strengthening partnerships, optimizing supply chain layouts, reducing trade risks, and improving responsiveness.  

 

Furthermore, Winner Medical’s overseas production bases complement its domestic facilities. Investments in Vietnam and the Dominican Republic leverage cost advantages in labor while addressing opportunities and challenges in global export markets. This synergy positions the company as a benchmark provider of “one-stop solutions for global medical consumables.” 

 

At this year’s expo, Winner Medical officially signed a strategic cooperation agreement with China National Cotton Group Corporation. The partnership aims to deepen collaboration in areas such as cotton cultivation, new variety development, cotton processing, and technological innovation in cotton products.