China's leading online travel agency Ctrip.com has pledged to fight the illegal wildlife trade together with its partners, customers and suppliers.

The Shanghai-based company said Wednesday that it would use its mobile applications, websites and offline stores to increase the awareness of the harm of illegal wildlife trade among its users around the world, and develop new eco-friendly tours and encourage tourists to engage in ecotourism.

According to Sun Jie, CEO of Ctrip, the company along with its overseas wholly-owned subsidiary Trip.com would launch a campaign to discourage and dissuade their vendors and clients from products related to the illegal wildlife trade.

The company also said it would fully support the cooperation between the World Travel and Tourism Council (WTTC) and the World Wildlife Fund (WWF), as agreed at the 2018 London Illegal Wildlife Trade Conference held earlier this month.